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program 2
ALL DAYS
OCTOBER 15
1 DAY
OCTOBER 16
2 DAY
17 OCTOBER
OCTOBER 18
OCTOBER 19
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October 17
  • 08:00-10:00
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registration
October 17
  • 10:00-11:30
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Hall №1
Expert session
MEETING OF AUTHORITIES IN THE SPHERE OF CONSUMER MARKET REGULATION IN THE REPUBLIC OF UZBEKISTAN
October 17
  • 10:00-11:30
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Hall №3
Expert session
NEW AGE MARKETING
Issues for discussion:
  • Trends in buying behavior;
  • Customer loyalty – how to get and how to retain?
  • Seamless online and offline shopping experience;
  • Artificial intelligence, neural networks, big data – which tools deliver results?
Moderator:

Anna Lebedeva

vice President for Marketing of Retail Market Experts Association

Diyer Mirzaahmedov

chairman of the Marketing Association of Uzbekistan

Speakers and experts

Artem Pesterev, head of Marketing Department, Bi1

Shavkat Rasulov, marketing Director, Baraka Market

Ksenia Kochergina marketing Director, Umai Group (Narodny, Globus, Dostor and SPAR)

October 17
  • 10:00-11:30
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Hall №4
Expert session
POPULAR FORMATS IN RETAIL IN CENTRAL ASIA
Issues for discussion:
  • From market to hypermarket and marketplaces. How to influence the customer’s choice?
  • Eastern bazaar as the basis of tourist retailing in the region;
  • Shop-at-home formats. How to attract a buyer?
Moderator:

Marina Polyakova

commercial Director, Baraka Market

Speakers and experts

Marina Polyakova, commercial Director, Baraka Market

October 17
  • 10:00-17:30
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Hall №5
Trading and Purchasing Exchange
October 17
  • 12:00-13:30
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Hall №1
Expert session
BEST PRACTICES IN RETAIL: CURRENT TOOLS AND TECHNOLOGICAL SOLUTIONS
Issues for discussion:
  • Successful technologies in retail and their impact on service speed and customer satisfaction;
  • How to choose self-service cash registers? What is more often chosen: types/advantages and disadvantages;
  • Implementation of AI: economic effect for business;
  • Big Data in practice. Opportunities for optimizing business processes;
  • BI and cloud services solve everyday tasks.
Moderators:

Marina Polyakova

commercial Director, Baraka Market

Speakers and experts

Artem Pesterev, head of Marketing Department, Bi1

Diyer Mirzaahmedov, chairman of the Marketing Association of Uzbekistan

October 17
  • 12:00-13:30
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Hall №3
Expert session
TRADE MARKETING AND 360° COMMUNICATION
Issues for discussion:
  • Brand power: how to choose positioning in different formats;
  • Creative or analytics – who will win?
  • To attract customers online and offline and not to go bankrupt;
  • In-store communications – best practices.
Moderator:

Anna Lebedeva

vice President for Marketing of Retail Market Experts Association

Speakers and experts

Artem Pesterev head of Marketing Department, Bi1

October 17
  • 12:00-13:30
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Hall №4
Master class
ASSORTMENT MANAGEMENT AND MERCHANDISING
Issues for discussion:
  • Merchandising and Customer Experience;
  • Mini Merchandising. Working the shelf in discounters and mini-markets;
  • Merchandising online;
  • Merchandising at new product launches;
  • Staff shortages. Where to look for and how to retain merchandisers.
Moderator:

Marina Polyakova

commercial Director, Baraka Market

Speakers and experts

Marina Polyakova, commercial Director, Baraka Market

Vladimir Piskunov, commercial Director of MCosmetic

October 17
  • 12:00-13:30
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Hall №5
Expert session
HUMAN RESOURCE MANAGEMENT IN CENTRAL ASIA
Issues for discussion:
  • Peculiarities of HR management in Retail and eCommerce in Central Asia;
  • Transformation of corporate culture;
  • Integrated EVP building;
  • Human resources deficit in Central Asia and its solutions;
  • Work with students in Central Asia. Internship programmes;
  • Employee training. HR reserve.
  • Automation of HR processes
  • HR Tech. Innovations in HR and their implementation.
  • Platform employment.
Moderator:

Roman Mazur

CEO Mountain Ridge: Executive Search, Management Selection & IT Recruitment

Speakers and experts

Zinaida Starukhina, HRD of Uzum ecosystem

Nargisa Baimirzaeva, director of transformation projects Ishonch

Irina Petrakova, HR Director M Cosmetic

Yulia Lyashenko, member of the Supervisory Board of Havas Group, HRD

October 17
  • 14:00-15:30
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Hall №1
Expert session
INVESTMENT IN TECHNOLOGY. WHICH PROJECTS TO DEVELOP?
Issues for discussion:
  • Manual, remote and automatic control of product display.Economy or efficiency?
  • Cybersecurity: The Importance of Investing in Data Protection Systems and Information Security;
  • Investing in Hardware: Servers, Networks and Storage Systems.
Moderators:

Roman Mazur

CEO Mountain Ridge: Executive Search, Management Selection & IT Recruitment

Speakers and experts

Zinaida Starukhina, HRD of Uzum ecosystem

Nargisa Baimirzaeva, director of transformation projects Ishonch

Irina Petrakova, HR Director M Cosmetic

October 17
  • 14:00-15:30
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Hall №3
Round table talk
FASHION RETAIL
Issues for discussion:
  • How is the perfume and cosmetics market in Uzbekistan changing in 2022-2024?
  • Franchises vs development of national brands
  • Demands for marketing in the industry: the trend to omnichannel
  • What kind of personnel fashion-retail is waiting for?
Moderators:

Roman Mazur

CEO Mountain Ridge: Executive Search, Management Selection & IT Recruitment

Speakers and experts

Murat Azamov, chairman of the Uzbekistan Franchising Association (UFA), founder of uzfranchise.uz

October 17
  • 14.00-15.30
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Hall №4
Finance session
ELECTRONIC FACTORING: A MUST HAVE FOR MODERN RETAIL AND CROSS-BORDER TRADE
Issues for discussion:
  • Why businesses choose factoring as an alternative to other credit products;
  • How electronic factoring can help accelerate international trade transactions and reduce currency risks;
  • Reducing cash gaps for suppliers: how to get paid on the day of delivery;
  • How factoring helps retailers relieve their financial burden and support their supply chains;
  • Electronic document flow, online verification and automation as a driver of factoring development;
  • Factoring exchanges and platforms: how they help connect all parties to receivables assignment transactions.
Moderators:

Vladislav Luzgin

digital Attaché of the Russian Trade Mission in Uzbekistan

Speakers and experts

Zinaida Starukhina, HRD of Uzum ecosystem

Nargisa Baimirzaeva, director of transformation projects Ishonch

Irina Petrakova, HR Director M Cosmetic

October 17
  • 16:00-17:30
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Hall №1
Expert session
IT IN RETAIL
Issues for discussion:
  • Top technologies worth implementing today (necessary for retail);
  • Chatbots: must-have or just a fashion trend;
  • Impact of VR/AR on customer behavior;
  • Advantage of AI and robotization in retail;
  • Direction/prospects of biometric technologies.
Moderators:

Rafail Salikhov

development Director, Information Technology Directorate, LENTA

Speakers and experts

Dmitry Vypritsky, IT Director, M Cosmetic

October 17
  • 16:00-17:30
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Hall №3
Expert session
LOYALTY PROGRAM MANAGEMENT: FROM DEVELOPMENT TO IMPLEMENTATION
Issues for discussion:
  • Key trends in loyalty program development;
  • How to build a personalized service;
  • How to effectively use information about customer behavior;
  • How to increase the conversion rate of repeat purchases;
  • How to handle negativity and regain customer loyalty;
  • Key metrics of loyalty program success;
  • Implementation of loyalty programs – an investment in business.
Moderators:

Roman Mazur

CEO Mountain Ridge: Executive Search, Management Selection & IT Recruitment

Speakers and experts

Shavkat Rasulov, marketing Director, Baraka Market

Maria Stroeva, marketing Director, M Cosmetic)

October 17
  • 16:00-17:30
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Hall №5
Expert session
FRANCHISING
Issues for discussion:
  • Sharia law in franchising, trends and development;
  • Human resources policy in franchising;
  • Current trends in the retail franchising market;
  • Pros and cons of a franchised grocery store.
Moderator:

Agnessa Osipova

president of BRPI, Chairman of the Board of Directors of the Russian Franchising Association

Speakers and experts

Murat Azamov, chairman of the Uzbekistan Franchising Association (UFA), founder of uzfranchise.uz

Vasil Gazizulin, founder and Managing Partner of topfranchise.ru)

Alexander Molchanov, director of Retail Service and Development Department of Maria Furniture Factory)

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