PROGRAM

17 октября
08:00-9:00

BADGE PICKUP

17 октября
09:30-11:00
Зал №1
Marketing. Expert session

NEW AGE MARKETING

Issues for discussion:

  • Trends in buying behavior;
  • Customer loyalty – how to get and how to retain?
  • Seamless online and offline shopping experience;
  • Artificial intelligence, neural networks, big data – which tools deliver results?

Moderator:

Anna Lebedeva

vice President for Marketing of Retail Market Experts Association

Speakers and experts:

  • Artem Pesterev, Head of Marketing, Bi1
  • Shavkat Rasulov, Marketing Director, Baraka Market
  • Ksenia Kochergina, Marketing Director, Umai Group (Narodny, Globus, Dostor, SPAR)
  • Asem Erlanova, marketing and Customer Experience Director, Magnum Cash&Carry
17 октября
9:30-17:00
Зал №2

TRADING AND PURCHASING EXCHANGE

17 октября
09:30-11:00
Зал №4
Expert session

POPULAR FORMATS IN RETAIL IN CENTRAL ASIA

Issues for discussion:

  • From market to supermarket to marketplace. How to influence buyer's choice?
  • Oriental bazaar as the basis of tourist retailing in the region. How to lure customers from bazaars to supermarkets?
  • Rapid growth of convenience stores. What is needed to attract customers?
  • Influence of marketplaces on changes in omnichannel retailers' formats.

Moderator:

Vladlen Maximov

vice-President of OPORA RUSSIA, President of the Association of Small-Scale Trade

Speakers and experts:

  • Marina Polyakova, Commercial Director of Baraka Market
  • Olga Kondratyeva, Procurement Director, Bi1
  • Vladimir Piskunov, Commercial Director, M Cosmetic
  • Sergey Ilyukha, Member of the Board of the Association of Retail Market Experts, Ph.D., leading specialist in assortment management and commercial negotiations
17 октября
09:30-11:00
Зал №5
Expert session

FRANCHISING FOR BUSINESS. PROSPECTS AND DEVELOPMENT

Issues for discussion:

  • Franchising market: yesterday, today, tomorrow;
  • Franchising growth rates in Central Asia;
  • Top 5 demanded directions;
  • How to make a choice and avoid failure?
  • Made in Central Asia, what is the potential for development?
  • Pros and cons of franchise business.

Moderator:

Anar Kostenko

founder of KSP CONSULTING

Speakers and experts:

  • Lyudmila Demina, Leading Development Manager of Maria Furniture Factory
  • Akmal Raimov, ex-CEO Dodo Pizza Tashkent Co-founder Chase Group
  • Denis Dyachenko, Head of Ozon's Last Mile in the CIS
  • Bakhtiyer Sattorov, franchise director, Belissimo Pizza
  • Dmitry Bobrushko, Head of Sales, Uzfranchise Company
  • Azamat Shaismailov, Managing Director, Eeeng YaQH
17 октября
11:30-13:00
Зал №1
Expert session

BEST PRACTICES IN RETAIL: CURRENT TOOLS AND TECHNOLOGICAL SOLUTIONS

Issues for discussion:

  • Successful technologies in retail and their impact on service speed and customer satisfaction;
  • Self-service checkouts: when to implement, how to choose. types, advantages, pitfalls;
  • Implementation of AI: applicability and economic effect for business;
  • Big Data in Practice. Opportunities for business process optimization;
  • BI and cloud services in solving everyday tasks;
  • Digital assistants in retail: what to equip staff with to increase productivity?

Moderator:

Roman Shatalov

independent expert

Speakers and experts:

  • Alexey Materkin, change leader, user and representative of StockM Consulting in Uzbekistan
  • Dmitry Chistyakov, Lenta Project Portfolio Manager
  • Sergey Ilyukha, Member of the Board of the Association of Retail Market Experts, Ph.D., leading specialist in assortment management and commercial negotiations
  • Saidamir Marufkhujaev, Chief Data Officer Korzinka Go
  • Elena Belorusova, Product Owner METER (GEOMOTIVE)
  • Representative, Infovision
17 октября
11:30-13:00
Зал №3
Marketing. Expert session

TRADE MARKETING AND 360° COMMUNICATION

Issues for discussion:

  • Retail market trends. From “location” to “position” - new realities in retail;
  • Brand power: how to choose positioning in different formats;
  • Creative or analytics – who will win?
  • To attract customers online and offline and not to go bankrupt;
  • In-store communications – best practices.

Moderator:

Anna Lebedeva

vice President for Marketing of Retail Market Experts Association

Speakers and experts:

  • Artem Pesterev, head of Marketing at Bi1
  • Maria Stroeva, marketing Director, M Cosmetic
  • Mukhamed Baktyyar, head of Trout & Partners Central Asia Representative Office
  • Valentin Yeltsov, product Owner GEOMOTIVE Marketplace
  • Marina Boiko, head of Architecture and Design, Chanel Russia/CIS
  • Alexey Bazanov, managing Partner, Global Service
  • Philip Gorbunov, managing Partner of Balton Trading Asia
17 октября
11:30-13:00
Зал №4
Expert session

COMMERCIAL PROPERTY IN CENTRAL ASIA: TRENDS AND DEVELOPMENT PROSPECTS

Issues for discussion:

  • Economic growth and the impact on commercial property;
  • Trends in retail property;
  • Integration of international brands;
  • Perspectives on mixed-use developments (Mixed-use);
  • Investment and Infrastructure Development;
  • Logistics Property Outlook.

Moderators:

Dmitry Revin

co-owner of Aport malls and Chairman of the Union of Developers of Kazakhstan

Pavel Lyulin

vice President of the Union of Shopping Centres

Speakers and experts:

  • Denis Sokolov, partner, CMWP Uzbekistan
  • Elbek Riskhiev, general Director, AIN Property Management (UzOman)
  • Kirill Shevchenko, development (Bishkek)
  • Rustam Idirisov, deputy Project Manager, Yangi Baxt mixed-use development (NRG)
17 октября
11:30-13:30
Зал №5
HR. Expert session

HUMAN RESOURCE MANAGEMENT IN CENTRAL ASIA

Issues for discussion:

  • Peculiarities of HR management in Retail and eCommerce in Central Asia;
  • Transformation of corporate culture;
  • Integrated EVP building;
  • Human resources deficit in Central Asia and its solutions;
  • Work with students in Central Asia. Internship programmes;
  • Employee training. HR reserve.
  • Automation of HR processes
  • HR Tech. Innovations in HR and their implementation.
  • Platform employment.

Moderator:

Roman Mazur

CEO Mountain Ridge: Executive Search, Management Selection & IT Recruitment

Speakers and experts:

  • Zinaida Starukhina, HRD of Uzum ecosystems
  • Nargisa Baimirzaeva, Director of Transformation Projects, Ishonch
  • Irina Petrakova, HR Director, M Cosmetic
  • Yulia Lyashenko, member of the Supervisory Board of Havas Group, HRD
  • Karina Volnova, HR Director of TECHNODOM Group and Airba Ecosystem.
  • Magzum Tolesh, co-founder and CEO of EasyTap online service, member of Forbes “30 Under 30” rating
17 октября
13:30-15:00
Зал №1
Expert session

IT IN RETAIL

Issues for discussion:

  • Top technologies worth implementing today (necessary for retail);
  • Chatbots: must-have or just a fashion trend;
  • Impact of VR/AR on customer behavior;
  • Advantage of AI and robotization in retail;
  • Direction/prospects of biometric technologies.

Moderator:

Otabek Nasyrov

CEO, co-founder and partner of SBO Insights, member of Cyber Park Expert Council

Speakers and experts:

  • Dmitry Vypritsky, IT director, M Cosmetic
  • Rafail Salikhov, development Director, IT Directorate of LENTA
  • Rustam Toshov, chairman of IT-ALLIANCE Association
17 октября
13:30-15:00
Зал №3
Expert session

POTENTIAL AND GROWTH POINTS OF THE FASHION INDUSTRY IN UZBEKISTAN

Issues for discussion:

  • Current situation and trends in Uzbekistan's light industry:
  • Uzbekistan's local brands in the global market;
  • Contract manufacturing;
  • Opportunities for development and challenges of Uzbekistan's light industry.

Moderator:

Natalia Mironova

head of business programmes and moderator of training seminars of PROFashion media holding company

Speakers and experts:

  • Yulia Popkova, head of International Relations Department, Russian Association of Fashion Industry (RAFI)
  • Yana Salchak, international Development Manager, LETUAL
  • Svetlana Darskaya, director of Wholesale and Franchising Department, ELIS FASHION RUS
  • Anna Alexeeva, head of Production Department, Baon
17 октября
13:30-15:00
Зал №4
Expert session

CUSTOMER SERVICE AND LOYALTY AS A KEY TO GROWTH AND EFFICIENCY IMPROVEMENT

Issues for discussion:

  • Customer service - is it a slogan or does it really work?
  • Where to start or do you want to create a good service, who to ask, how?
  • Loyalty programs as a source of information about customer behavior
  • Customer service: measurement, analysis, change, result. Development spiral.
  • Reduce costs by increasing the level of service - how to do it?
  • How to increase the conversion rate of repeat purchases?
  • Controlling service level or when to calm down?

Moderator:

Igor Golovko

CEO of RETAILING consult, retail process efficiency expert

Speakers and experts:

  • Shavkat Rasulov, Marketing Director, Baraka Market
  • Maria Stroeva, Marketing Director, M Cosmetic
17 октября
14:00-16:00
Зал №5
HR. Expert session

HUMAN RESOURCE MANAGEMENT IN CENTRAL ASIA

Issues for discussion:

  • Peculiarities of HR management in Retail and eCommerce in Central Asia;
  • Transformation of corporate culture;
  • Integrated EVP building;
  • Human resources deficit in Central Asia and its solutions;
  • Work with students in Central Asia. Internship programmes;
  • Employee training. HR reserve.
  • Automation of HR processes
  • HR Tech. Innovations in HR and their implementation.
  • Platform employment.

Moderator:

Roman Mazur

CEO Mountain Ridge: Executive Search, Management Selection & IT Recruitment

Speakers and experts:

  • Zinaida Starukhina, HRD of Uzum ecosystems
  • Nargisa Baimirzaeva, Director of Transformation Projects, Ishonch
  • Irina Petrakova, HR Director, M Cosmetic
  • Yulia Lyashenko, member of the Supervisory Board of Havas Group, HRD
  • Karina Volnova, HR Director of TECHNODOM Group and Airba Ecosystem.
  • Magzum Tolesh, co-founder and CEO of EasyTap online service, member of Forbes “30 Under 30” rating
17 октября
15:30-17:00
Зал №3
Expert session

DISTRIBUTOR OF THE FUTURE

Issues for discussion:

  • Digitalization of distributors in 2024: which business processes come to the forefront for automation and optimization;
  • Globalization and consolidation of distribution channels - New technologies changing the supply chain;
  • How the classic model “manufacturer - representative - distributor - retailer” is being transformed.

Moderator:

Roman Shatalov

retail and logistics operational efficiency expert

Speakers and experts:

17 октября
15:30-17:00
Зал №4
Expert session

GEOMARKETING FOR RETAILERS IN CENTRAL ASIA

Issues for discussion:

  • What are geomarketing, geo-analytics, geographic information systems?
  • What geodata is used for location geoanalytics;
  • Tools for location assessment in Central Asian cities;
  • Cases of Uzbek companies.

Moderator:

Denis Strukov

CEO of Geointellect

Speakers and experts:

  • Urmatbek Beishenaliev, Marketing Director of Ishonch retail chain of stores
  • Artem Pesterev, Head of Marketing Department, Bi1
  • Ruslan Norkulov, network development director of ALEXANDER BRANDS LLC (TM PAPA JOHNS), ex-development director of MAKRO network
  • Alexander Mironichev, development director of Baraka Market,
  • Dilshod Tillaev, manager for lease and sublease, Makro development