Among the announced topics are:
- Retail media ecosystem: how to build communication for the needs of customers, brands and retailers?
- Structural changes necessary for successful retail media functioning, Technology, analytics and data in retail media;
- Customer experience and content in retail media: what works, what is different.
The session will be moderated by Anna Lebedeva, Vice President of the Russian Association of Retail Market Experts.
Shamil Valishev, CMO Uzum Market and Ksenia Kochergina, Marketing Director, Umai Group (Narodny, Globus, Dostor and SPAR) have confirmed their participation as speakers in the session
Translated with DeepL.com (free version)
