CREATIVE OR ANALYTICS – WHICH IS MORE EFFECTIVE?

photo_5442833792059432455_y (1)

The CENTRAL ASIA RETAIL WEEK International E-Commerce and Retail Forum will host an expert session “Trade – Marketing and Communication 360”

Experts will discuss:

  • Retail market trends. From “location” to “position” – new realities in retail;
  • Brand power: how to choose positioning in different formats;
  • Creativity or analytics – who will win?
  • Attracting customers online and offline and not going broke;
  • In-store communications – best practices.

Moderator: Anna Lebedeva, Vice-President of the Association of Retail Market Experts.

Speakers:

  • Artem Pesterev, Head of Marketing at Bi1
  • Maria Stroeva, Marketing Director, M Cosmetic
  • Muhamed Baktyyar, Head of Trout & Partners in Central Asia

Read the program and register here.